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Digital Marketing Course IIM Academy

PPC Marketing Course: From Beginner to Expert

#1 PPC Marketing Course In India.

The Mastery PPC Marketing Course at IIM Academy equips you with the skills to create, manage, and optimize PPC campaigns. Ideal for both beginners and experienced marketers, it covers keyword research, ad creation, bidding strategies, campaign optimization, and performance analysis. 

Through hands-on projects and real-world case studies, you’ll gain practical experience with the latest PPC tools and techniques, enabling you to design effective campaigns that maximize ROI and drive business growth.

  • 1 Month Duration
  • 60+ Hours
  • 6 Post Graduation Modules
  • One-On-One Training
  • 20+ Free Tools
  • 3+ Case Studies
  • 3+ Projects
  • 10+ Assessments
  • 3 Certifications
  • 100% Placement Assistance
  • 30% Discount On Other DM Courses

Ready to become a PPC marketing Master? Enroll now and start your journey to success.

Master PPC Marketing Course with IIM Academy's Comprehensive Syllabus

In the competitive world of digital marketing, Pay Per Click (PPC) advertising stands out as a powerful tool for driving targeted traffic and generating high-quality leads. The PPC Marketing Course Mastery : From Beginner to Expert at IIM Academy is designed to transform you into a proficient PPC marketer, equipped with the skills and knowledge to create, manage, and optimize successful PPC campaigns across various platforms.

This comprehensive course is perfect for beginners looking to break into the field of PPC advertising, as well as experienced marketers who want to sharpen their skills and stay ahead of industry trends. The curriculum covers all essential aspects of PPC, including keyword research, ad creation, bidding strategies, campaign optimization, and performance analysis.

Through hands-on projects, real-world case studies, and expert instruction, you’ll gain practical experience and insights into the latest tools and techniques used by top PPC professionals. By the end of the course, you’ll be able to design and execute effective PPC campaigns that maximize return on investment (ROI) and drive business growth.

Whether you’re aiming to boost your company’s online presence, enhance your digital marketing expertise, or advance your career, the PPC Course Mastery : From Beginner to Expert at IMM Academy is your pathway to mastering PPC advertising and achieving outstanding results.

What You'll Learn in the PPC Marketing Course Mastery

Master the PPC Marketing Course Mastery : Explore 22 Modules in IIM Academy's PPC Marketing Course Mastery. Our structured learning path ensures a smooth progression for all skill levels:

Module 1: PPC Fundamentals

1. Understanding PPC Advertising
2. Benefits and Drawbacks of PPC
3. Types of PPC Campaigns (Search, Display, Shopping, etc.)
4. Introduction to PPC Platforms (Google Ads, Microsoft Ads, etc.)
5. Campaign Structure: Campaigns, Ad Groups, Keywords, Ads
6. Introduction to Bidding Strategies

Module 2: Keyword Research and Targeting

1. Keyword Research Techniques (Keyword Planner, Competitor Analysis)
2. Understanding Search Intent (Informational, Transactional, etc.)
3. Keyword Match Types (Broad, Phrase, Exact)
4. Negative Keywords and Avoiding Irrelevant Traffic
5. Building Effective Ad Groups with Tightly Themed Keywords

Module 3: Writing Compelling PPC Ads

1. Headline & Description Best Practices
2. Crafting Clear Calls to Action (CTAs)
3. Ad Extensions for Increased Visibility (Sitelink Extensions, Call Extensions)
4. A/B Testing Different Ad Variations
5. Landing Page Optimization for Improved Conversion Rates

Module 4: Campaign Management and Optimization

1. Campaign Budget Setting and Management Strategies
2. Bidding Strategies in Depth (Manual Bidding, Automated Bidding)
3. Conversion Tracking and Analytics (Setting Up Conversion Goals)
4. Performance Optimization Techniques (Keyword Optimization, Ad Testing)
5. Campaign Reporting and Data Analysis

Module 5: Advanced PPC Strategies

1. Remarketing and Audience Targeting for Retargeting Past Visitors
2. Shopping Ads for E-commerce Businesses (Product Feed Management)
3. Local Search Advertising (Google My Business Integration)
4. App Install Campaigns & Mobile Marketing Strategies
5. Conversion Tracking for Offline Conversions (Call Tracking)

Module 6: PPC Mastery - Going Beyond the Basics

1. Advanced Bidding Strategies (Portfolio Bidding, Maximize Conversions)
2. Automation Rules for Streamlining Campaign Management
3. Campaign Experiments for Testing at Scale
4. Attribution Modeling for Understanding Customer Journeys
5. Programmatic Advertising and Real-Time Bidding (RTB)
6. Keeping Up With The Latest PPC Trends and Updates

Benefits of Taking the PPC Marketing Course Mastery with IIM Academy

Here are some compelling reasons to consider enrolling in the PPC Mastery Course offered by IIM Academy:

  • Structured Learning Path: The course is meticulously designed with a clear progression, taking you from the fundamentals of PPC advertising to advanced campaign management and industry-specific strategies.

  • In-Depth Coverage: The curriculum covers a wide range of PPC topics in detail, ensuring you gain a comprehensive understanding of the subject matter.

  • Expert Instructors: Benefit from the knowledge and experience of qualified instructors who are well-versed in the field of PPC advertising.

  • Hands-on Learning: The course may incorporate practical exercises and case studies, allowing you to apply your learnings to real-world scenarios.

  • Up-to-Date Content: The course content is likely to be reviewed and updated regularly to reflect the latest trends and best practices in PPC.

  • Performance Marketing Focus: IIM Academy might emphasize performance-driven marketing strategies, equipping you to optimize campaigns for maximum return on investment (ROI).

  • Industry-Specific Modules: Gain insights into PPC strategies specific to your industry, giving you an extra edge in a competitive landscape.

  • Career Advancement Opportunities: Mastering PPC skills can enhance your employability and open doors to new career opportunities in digital marketing.

  • Networking Potential: The course might offer opportunities to connect with fellow students and instructors, building a valuable professional network.

  • Certification: Completing the course might culminate in a certificate that validates your acquired PPC skills.

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Who Should Enroll in the PPC Marketing Course Mastery?

The PPC Marketing Course Mastery  is designed to empower a wide range of individuals seeking to carve their own path to financial independence. Whether you’re a complete novice or a seasoned marketer looking to refine your strategies, this course offers valuable insights and practical skills to propel you forward.

Here’s a closer look at how the course caters to different audiences:

  • Students
  • College Dropouts
  • Job Seekers
  • Working Professionals
  • Entrepreneurs
  • Business Owners
  • House Wife
  • Website Developers
  • Graphic Designers
  • Part-Time Working People
  • Freelancers
  • Marketing Managers
  • Sales Professionals
  • IT Professionals
  • Content Creators
  • Bloggers and Vloggers
  • Social Media Enthusiasts
  • PR Specialists
  • Brand Managers
  • Data Analysts
  • E-commerce Business Owners
  • Advertising Professionals
  • Copywriters
  • Communications Specialists
  • Market Researchers
  • Public Relations Managers
  • Influencers

Batch Timings For PPC Marketing Course Mastery

BatchTimingsDuration
Weekdays (Mon-Fri)8.00 AM To 10.00 AM1 Month
Weekdays (Mon-Fri)10.30 AM To 12.30 PMI Month
Weekdays (Mon-Fri)2.00 PM To 4.00 PM1 Month
Weekdays (Mon-Fri)4.30 PM To 6.30 PM1 Month
Weekdays (Mon-Fri)7.00 PM To 9.00 PM1 Month
Weekend (Sun)12.00 PM To 4.00 PM2 Months

Course Delivery & Support

Interactive Learning

1. Live lessons by industry experts
2. Downloadable resources
3. Templates and cheat sheets
4. Interactive quizzes, assignments, and practical exercises

Live Q&A Sessions

Weekly live sessions with instructors for personalized guidance and addressing questions

Dedicated Online Community

Connect, collaborate, and share experiences with fellow students and industry professionals

PPC Marketing Course Mastery Fees

Rs. 15,000 /- (Tax Inclusive)
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Get Your PPC Marketing Course Mastery Certificate From IIM Academy

Professional Digital Marketing Course Certification IIM Academy
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How to Get Started

Ready to launch your digital marketing journey? Here's how to get started:Enroll in the course and start building your digital marketing expertise today!

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PPC Marketing Course Mastery FAQs

The PPC Mastery Course is a comprehensive training program that covers all aspects of Pay Per Click advertising. It is designed to take you from a beginner level to an expert in PPC campaigns, including keyword research, ad creation, bidding strategies, and campaign optimization.

This course is ideal for marketing professionals, business owners, digital marketing enthusiasts, students, and recent graduates who want to develop expertise in PPC advertising.

There are no specific prerequisites. However, a basic understanding of digital marketing concepts is beneficial.

The course covers a wide range of topics, including:

  • Introduction to PPC advertising
  • Keyword research and selection
  • Ad creation and copywriting
  • Bidding strategies and budget management
  • Campaign setup and management
  • Conversion tracking and analytics
  • Campaign optimization techniques
  • Advanced PPC strategies

The course is divided into several modules, each focusing on a specific aspect of PPC advertising. Each module includes live lectures, reading materials, practical exercises, and real-world case studies.

Yes, you will have lifetime access to all course materials, allowing you to revisit the content anytime.

You can enroll in the course by visiting the IIM Academy website, selecting the PPC Mastery Course, and completing the registration process.

The cost of the PPC Mastery Course is Rs. 15,000/- Inclusive of all taxes.

Yes, IIM Academy offers flexible payment plans. Details can be found on the course enrollment page.

Yes, upon successful completion of the course, you will receive a certificate from IIM Academy that you can add to your resume and LinkedIn profile.

The certificate is highly regarded in the industry and recognized by employers, as it signifies comprehensive training and expertise in PPC advertising.

The duration of the PPC course is 1 month ( 60+ Hours )

IIM Academy provides support through a dedicated online forum where you can ask questions and interact with instructors and fellow students.

Yes, the course includes group projects and discussion forums that encourage collaboration and networking with other students.

Yes, the course is fully accessible on mobile devices, allowing you to learn on the go.

Yes, there is a final assessment that tests your understanding of the course material. Passing the assessment is required to receive the course certificate.

Yes, IIM Academy offers job placement assistance, including access to job portals, resume building workshops, and networking opportunities with industry professionals.

Graduates can pursue roles such as PPC Specialist, Digital Marketing Manager, PPC Analyst, Ad Campaign Manager, and Search Engine Marketing (SEM) Expert.

Yes, IIM Academy collaborates with various companies to provide internship opportunities for students.

IIM Academy provides career counseling, organizes job fairs, and connects students with recruiters and hiring managers from leading companies.

Many graduates find relevant job opportunities within a few months of completing the course, thanks to comprehensive training and support from IIM Academy.

Yes, IIM Academy organizes networking events, webinars, and alumni meetups.

Upon completion, you will receive a certificate that you can add to your resume and LinkedIn profile. IIM Academy also provides guidance on how to highlight your new skills and knowledge to potential employers.

Yes, IIM Academy has partnerships with various companies that recognize the value of our training programs and often look to hire our graduates.

IIM Academy provides resume building workshops, interview coaching, mock interviews, and access to job listings relevant to PPC advertising.

IIM Academy occasionally offers discounts and promotions. Keep an eye on the website or subscribe to the newsletter for updates.

Yes, instructors provide feedback on your projects to help you improve and understand the concepts better.

The PPC Marketing Mastery course at IIM Academy likely covers a variety of free tools that can help with campaign management, keyword research, and performance tracking. Some of the free tools that are commonly taught in PPC courses include:

  1. Google Ads Keyword Planner: Essential for keyword research and understanding search volume, competition, and cost estimates.

  2. Google Analytics: Used to track and analyze the performance of PPC campaigns, including user behavior on your website.

  3. Google Tag Manager: Helps in managing tags (like tracking codes) without editing the code directly, allowing for easier implementation of tracking and conversion scripts.

  4. Ubersuggest: A free tool for keyword research, SEO analysis, and competitive intelligence.

  5. Google Trends: Useful for identifying trending keywords and topics, helping to refine and target PPC campaigns effectively.

  6. MozBar: A browser extension that provides instant metrics about any webpage or SERP, aiding in competitor analysis.

  7. Google Search Console: Offers insights into your website’s performance in Google Search and can help optimize your PPC campaigns based on organic search data.

  8. AnswerThePublic: A tool to discover what questions people are asking related to your keywords, useful for creating relevant PPC ads and landing pages.

  9. WordStream’s Free Keyword Tool: Offers keyword suggestions and data to help optimize PPC campaigns.

  10. SEMRush (Free Version): Provides limited access to PPC research tools, including keyword suggestions and competitor analysis.

These tools are usually part of the toolkit for managing, analyzing, and optimizing PPC campaigns effectively.