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Marketing Analytics Course Mastery: From Beginner to Expert

Welcome to the world of Marketing Analytics Mastery! Whether you’re a seasoned entrepreneur or just starting your online journey, this comprehensive 3-month Marketing Analytics Course Mastery program from IIM Academy equips you with the knowledge and skills to become a successful content marketer.

This course caters to all skill levels. We’ll guide you through the fundamentals, ensuring a solid foundation, and then progressively introduce advanced tactics used by industry experts.

  • 3 Month Duration
  • 180+ Hours
  • 22 Post Graduation Modules
  • One-On-One Training
  • 20+ Free Tools
  • 3+ Case Studies
  • 3+ Projects
  • 10+ Assessments
  • 3 Certifications
  • 100% Placement Assistance
  • 30% Discount On Other DM Courses

What You Will Achieve

By successfully completing the Marketing Analytics Course Mastery program with its 22 comprehensive modules, you’ll be well-equipped to achieve the following:

  • Become a Data-Driven Marketing Professional: You’ll gain a strong foundation in marketing analytics concepts, metrics, and frameworks. This will allow you to translate data insights into actionable marketing strategies that drive measurable results.
  • Master Marketing Channel Measurement: Learn to analyze the performance of various marketing channels like paid search, social media, email marketing, content marketing, and mobile apps. You’ll be able to optimize campaigns for better ROI and identify the channels that work best for your audience.
  • Leverage Advanced Analytics Techniques: The program dives into advanced topics like marketing mix modeling (MMM), customer lifetime value (CLTV) analysis, data warehousing, and marketing automation. This will equip you to handle complex data sets and gain deeper customer insights.
  • Develop Data-Driven Marketing Strategies: Learn to translate data insights into actionable marketing strategies. You’ll be able to set SMART goals, optimize budgets, and allocate resources efficiently based on data-driven insights.
  • Conduct A/B Testing & Marketing Experimentation: The program covers A/B testing methodologies and statistical significance to help you design and analyze experiments for continuous improvement of your marketing campaigns.
  • Integrate Marketing Analytics with Agile Marketing: Learn to adapt your marketing strategy based on data insights using agile marketing principles. You’ll be able to integrate data analytics into agile workflows for data-driven decision making throughout the marketing process.
  • Stay Ahead of the Curve with AI in Marketing: Gain an understanding of Artificial Intelligence (AI) in marketing analytics, including its use for personalization, customer segmentation, and automation. This will prepare you for the future of data-driven marketing.
  • Industry-Specific Expertise: The program delves into best practices and key metrics for different industries like e-commerce and B2B marketing. You’ll gain the knowledge to tailor your marketing analytics approach for success in your specific industry.

Overall, completing this program will transform you into a highly skilled marketing analytics professional capable of making data-driven decisions, optimizing marketing campaigns, and driving measurable results for your organization.

What You'll Learn in the Marketing Analytics Course Mastery

Master the Marketing Analytics Course Mastery: Explore 22 Modules in IIM Academy's Marketing Analytics Course Mastery. Our structured learning path ensures a smooth progression for all skill levels:

Module 1: Introduction to Marketing Analytics

1. The Data-Driven Marketing Revolution: Why Data Matters in Today's Marketing Landscape
2. Core Marketing Analytics Concepts: Understanding Metrics, KPIs & Attribution Modeling
3. The Marketing Analytics Framework: Setting SMART Goals & Objectives for Data-Driven Success

Module 2: Essential Data Analysis Techniques

1. Working with Spreadsheets & Data Visualization Tools (Excel, Google Sheets) for Marketing Data
2. Descriptive Statistics & Data Cleaning Techniques: Wrangling Your Data for Analysis
3. Introduction to Hypothesis Testing & Statistical Significance: Making Data-Driven Decisions with Confidence

Module 3: Customer Relationship Management (CRM) & Data Integration

1. Understanding Customer Data & Segmentation Strategies: Unlocking Customer Insights
2. Introduction to CRM Systems & Data Integration Platforms: Building a Unified Customer View
3. Building a Customer Data Platform (CDP) for Holistic Marketing Analytics

Module 4: Web Analytics Fundamentals with Google Analytics

1. Setting Up and Configuring Google Analytics for Your Website: Tracking User Activity
2. Understanding User Acquisition, Behavior, and Conversion Data: Website Traffic Insights
3. Creating Custom Reports & Dashboards for Data-Driven Decisions: Turning Insights into Action

Module 5: Introduction to Marketing Attribution Modeling

1. Understanding Different Attribution Models (Last Click, Multi-Touch): Who Gets the Credit?
2. Analyzing Customer Journey & Touchpoint Effectiveness: Mapping the Path to Conversion
3. Optimizing Marketing Spend Based on Attribution Data: Investing in What Works Best

Module 6: Introduction to Marketing Mix Modeling (MMM)

1. Understanding the Impact of Marketing Channels on Sales: A Holistic Viewpoint
2. Using MMM to Quantify ROI & Channel Efficiency: Maximizing Return on Investment
3. Integrating MMM with Marketing Attribution for Holistic Analysis: The Big Picture of Marketing Performance

Module 7: Paid Search Advertising Analytics (Google Ads & Bing Ads)

1. Understanding Key Performance Indicators (KPIs) for Paid Search Campaigns: What Gets Measured Gets Managed
2. Optimizing Bid Strategies, Ad Copy, and Landing Pages for Conversions: Driving More Leads & Sales
3. Using Analytics to Measure Search Campaign Performance & ROI: Ensuring Your Ads are Profitable

Module 8: Social Media Analytics for Effective Engagement (Facebook Ads, Instagram Insights)

1. Tracking Social Media Performance Metrics (Reach, Engagement, Conversions): Measuring What Matters
2. Analyzing Audience Demographics & Interests for Targeted Campaigns: Reaching the Right People with the Right Message
3. Utilizing Social Media Analytics Tools for Content Optimization: Creating Engaging & Shareable Content

Module 9: Email Marketing Analytics for Improved Deliverability & Conversions

1. Analyzing Email Open Rates, Click-Through Rates (CTRs), and Unsubscribe Rates: Understanding Email Campaign Performance
2. Optimizing Email Subject Lines, Content, and Send Times for Engagement: Crafting Emails that Get Opened & Clicked

Module 10: Content Marketing Analytics: Measuring Content Performance

1. Understanding Key Metrics for Content Marketing (Website Traffic, Leads Generated): Tracking Content Success
2. Analyzing Content Performance by Platform and Format (Blog Posts, Videos): What Content Resonates with Your Audience?
3. Utilizing SEO Analytics Tools to Track Organic Search Performance: Improving Your Content's Visibility in Search Engines

Module 11: Mobile App Analytics: User Acquisition & Engagement

1. Understanding User Acquisition Metrics & App Store Optimization (ASO): Getting Users to Download Your App
2. Analyzing User Engagement & Retention within Your Mobile App: Keeping Users Coming Back for More
3. Leveraging App Analytics to Optimize User Experience & Drive In-App Purchases: Turning App Users into Paying Customers

Module 12: Marketing Automation & Analytics for Scaled Campaigns

1. Introduction to Marketing Automation Platforms & Workflows
2. Introduction to Marketing Automation Platforms & Workflows
3. Measuring the Effectiveness of Automated Marketing Campaigns: Proving ROI & Optimizing Workflows

Module 13: Marketing Analytics for E-commerce (Ecommerce Analytics)

1. Analyzing Customer Purchase Behavior & Product Performance: Understanding What Sells
2. Tracking Website Traffic & Conversion Funnels for E-commerce Optimization: Streamlining the Path to Purchase
3. Utilizing Customer Lifetime Value (CLTV) Analytics for Customer Retention: Identifying Your Most Valuable Customers

Module 14: Advanced Marketing Analytics Techniques

1. Introduction to Data Warehousing & Business Intelligence (BI) Tools: Taking Analytics to the Next Level
2. Predictive Analytics & Customer Segmentation with Machine Learning: Unlocking Powerful Customer Insights
3. Advanced Data Visualization Techniques (Dashboards & Storytelling): Communicating Insights for Action

Module 15: Data-Driven Marketing Strategy Development

1. Translating Marketing Analytics Insights into Actionable Strategies: Putting Data at the Core of Your Marketing Plan
2. Aligning Data-Driven Strategies with Overall Business Goals: Ensuring Marketing Contributes to Success
3. Creating a Data-Driven Marketing Budget & Resource Allocation: Investing in What Matters Most

Module 16: Marketing Analytics for Budget Optimization and ROI Measurement

1. Advanced Techniques for Measuring Marketing ROI (Return on Investment): Quantifying the Impact of Your Marketing Efforts
2. Optimizing Marketing Budgets Based on Data-Driven Insights: Allocating Resources for Maximum Return
3. Cost-Benefit Analysis & Justifying Marketing Expenditures: Demonstrating the Value of Marketing to Stakeholders

Module 17: Marketing Experimentation & A/B Testing for Continuous Improvement

1. Introduction to A/B Testing Methodology & Statistical Significance: Testing & Optimizing for Better Results
2. Designing Effective A/B Tests for Landing Pages, Email Marketing, and More: Implementing Data-Driven Experiments
3. Analyzing A/B Test Results & Making Data-Driven Decisions: Taking Action Based on What You Learn

Module 18: Marketing Analytics for Agile Marketing

1. Understanding Agile Marketing Principles: Adapting Your Marketing Strategy Based on Data Insights
2. Integrating Marketing Analytics into Agile Workflows: Making Data-Driven Decisions Throughout the Marketing Process
3. Utilizing Marketing Analytics Dashboards & Reporting for Agile Teams: Keeping Everyone on the Same Page

Module 19: Marketing Analytics & Marketing Attribution: Advanced Techniques

1. Multi-Touch Attribution Modeling & Customer Journey Mapping: Understanding the Full Customer Journey
2. Advanced Attribution Models: Data-Driven Attribution for Complex Marketing Campaigns
3. Attribution Modeling & Marketing Mix Modeling (MMM) for Holistic Insights: Combining Different Analytical Techniques

Module 20: Marketing Analytics & Artificial Intelligence (AI)

1. Introduction to AI in Marketing Analytics: Leveraging AI for Powerful Insights & Automation
2. Using AI for Marketing Personalization & Customer Segmentation: Creating Highly Targeted Marketing Campaigns
3. The Future of Marketing Analytics with AI: Staying Ahead of the Curve in a Data-Driven World

Module 21: Marketing Analytics for Specific Industries (e.g., E-commerce, B2B Marketing)

1. Applying Marketing Analytics Best Practices to Your Industry: Tailoring Your Approach for Success
2. Key Marketing Analytics Metrics & KPIs for Different Industries: Focusing on What Matters Most
3. Case Studies & Industry Benchmarks in Marketing Analytics: Learning from the Best

Module 22: Marketing Analytics Capstone Project

1. Develop a Data-Driven Marketing Strategy & Implement Analytics for a Real-World Scenario
2. Apply the Skills Learned Throughout the Course to a Practical Marketing Challenge
3. Showcase Your Expertise & Gain Valuable Portfolio Experience

Benefits of Taking the Marketing Analytics Course Mastery with IIM Academy

Introduction: In the fast-paced world of digital marketing, the ability to analyze data and draw actionable insights is paramount. Marketing analytics has become a crucial component for businesses aiming to optimize their strategies, understand their audience, and achieve their goals. The Marketing Analytics Mastery Course offered by IMM Academy is designed to equip professionals with the skills and knowledge required to excel in this vital field. Here are the key benefits of taking this course.

Comprehensive Curriculum: The Marketing Analytics Mastery Course at IMM Academy provides an in-depth curriculum that covers all facets of marketing analytics. From basic concepts to advanced techniques, the course ensures that participants gain a thorough understanding of the field. Topics include data collection and management, statistical analysis, predictive modeling, and data visualization, among others. This comprehensive approach prepares students to tackle real-world challenges and leverage data effectively.

Expert Instructors: IMM Academy prides itself on its team of experienced instructors who are industry experts in marketing analytics. These professionals bring practical knowledge and insights to the classroom, having worked on numerous successful analytics projects. Learning from such experts allows students to gain valuable perspectives and real-world examples that enhance their understanding and application of the course material.

Practical, Hands-On Learning: The course emphasizes practical learning through hands-on exercises, case studies, and projects. Participants have the opportunity to work with real data sets and apply analytical tools and techniques in simulated business scenarios. This experiential learning approach ensures that students can confidently use their skills in real-world situations, making them more effective and competitive in the job market.

Networking Opportunities: Enrolling in the Marketing Analytics Mastery Course at IMM Academy provides students with numerous networking opportunities. The academy attracts a diverse group of professionals, including marketers, data analysts, and business strategists. This environment fosters collaboration and knowledge sharing, allowing students to build valuable connections that can benefit their careers. Networking with peers and industry experts can lead to new job opportunities and collaborations.

Up-to-Date Content: The field of marketing analytics is constantly evolving with new tools, technologies, and methodologies. IMM Academy ensures that its course content is regularly updated to reflect the latest advancements in the industry. This commitment to current and relevant content ensures that students are well-prepared to adapt to the rapidly changing landscape of marketing analytics.

Career Advancement: Completing the Marketing Analytics Mastery Course can significantly boost career prospects. The skills and knowledge gained are highly valued by employers across various industries. Graduates of the course can pursue roles such as Marketing Analyst, Data Scientist, Business Intelligence Analyst, and more. Additionally, the credential from IMM Academy adds credibility to one’s resume, demonstrating a commitment to professional development and expertise in marketing analytics.

Supportive Learning Environment: IMM Academy is known for its supportive and engaging learning environment. The academy provides resources such as mentorship, career guidance, and access to a community of like-minded professionals. This support helps students stay motivated, overcome challenges, and achieve their learning and career goals. The academy’s commitment to student success is evident in the personalized attention and resources it offers.

Access to Cutting-Edge Tools: Students of the Marketing Analytics Mastery Course gain access to a range of cutting-edge tools and software used in the industry. These tools include data analysis platforms, visualization software, and predictive modeling applications. Learning to use these tools effectively is crucial for performing advanced marketing analytics tasks and provides students with a competitive edge in the job market.

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Who Should Enroll in the Marketing Analytics Course Mastery?

The Marketing Analytics Course Mastery is designed to empower a wide range of individuals seeking to carve their own path to financial independence through Marketing Analytics. Whether you’re a complete novice or a seasoned marketer looking to refine your strategies, this course offers valuable insights and practical skills to propel you forward.

Here’s a closer look at how the course caters to different audiences:

  • Students
  • College Dropouts
  • Job Seekers
  • Working Professionals
  • Entrepreneurs
  • Business Owners
  • House Wife
  • Website Developers
  • Graphic Designers
  • Part-Time Working People
  • Freelancers
  • Marketing Managers
  • Sales Professionals
  • IT Professionals
  • Content Creators
  • Bloggers and Vloggers
  • Social Media Enthusiasts
  • PR Specialists
  • Brand Managers
  • Data Analysts
  • E-commerce Business Owners
  • Advertising Professionals
  • Copywriters
  • Communications Specialists
  • Market Researchers
  • Public Relations Managers
  • Influencers

Batch Timings For Marketing Analytics Course Mastery

BatchTimingsDuration
Weekdays (Mon-Fri)8.00 AM To 10.00 AM1 Month
Weekdays (Mon-Fri)10.30 AM To 12.30 PMI Month
Weekdays (Mon-Fri)2.00 PM To 4.00 PM1 Month
Weekdays (Mon-Fri)4.30 PM To 6.30 PM1 Month
Weekdays (Mon-Fri)7.00 PM To 9.00 PM1 Month
Weekend (Sun)12.00 PM To 4.00 PM2 Months

Course Delivery & Support

Interactive Learning

1. Live lessons by industry experts
2. Downloadable resources
3. Templates and cheat sheets
4. Interactive quizzes, assignments, and practical exercises

Live Q&A Sessions

Weekly live sessions with instructors for personalized guidance and addressing questions

Dedicated Online Community

Connect, collaborate, and share experiences with fellow students and industry professionals

Marketing Analytics Course Mastery Fees

Rs. 25,000 /- (Tax Inclusive)
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How to Get Started

Ready to launch your digital marketing journey? Here's how to get started:Enroll in the course and start building your digital marketing expertise today!

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Marketing Analytics Course Mastery FAQs

The Marketing Analytics Mastery Course is an advanced training program designed to teach you how to analyze and interpret marketing data to drive strategic decision-making. It covers key aspects of marketing analytics, including data collection, analysis, and reporting.

This course is ideal for marketing professionals, data analysts, business owners, students, and anyone interested in leveraging data to improve marketing strategies and performance.

While there are no specific prerequisites, a basic understanding of marketing concepts and familiarity with data analysis tools can be helpful.

The course includes:

  • Introduction to marketing analytics
  • Data collection methods and tools
  • Data cleaning and preprocessing
  • Key performance indicators (KPIs) and metrics
  • Descriptive and inferential statistics
  • Data visualization techniques
  • Predictive analytics and modeling
  • Reporting and presenting findings
  • Case studies and real-world applications

The course is structured into several modules, each focusing on different aspects of marketing analytics. It includes video lectures, reading materials, practical exercises, and case studies.

Yes, you will have lifetime access to all course materials, allowing you to revisit content as needed.

You can enroll by visiting the IIM Academy website, selecting the Marketing Analytics Mastery Course, and completing the registration process.

The course fees is Rs. 25,000/- Inclusive of all taxes.

Yes, IIM Academy offers flexible payment plans. Details can be found on the course enrollment page.

Yes, upon successfully completing the course, you will receive a certificate from IIM Academy that you can add to your resume and LinkedIn profile.

Yes, the certificate is highly regarded in the industry and recognized by employers as a mark of expertise in marketing analytics.

The duration of the course is 3 months ( 180+ Hours )

IIM Academy provides support through a dedicated online forum where you can ask questions and interact with instructors and fellow students.

Yes, the course includes group projects and discussion forums to facilitate collaboration and networking with other students.

Yes, the course is accessible on mobile devices, allowing you to study anytime, anywhere.

Yes, there is a final assessment to evaluate your understanding of the course material. Passing the assessment is required to receive the course certificate.

Yes, IIM Academy offers job placement assistance, including access to job portals, resume building workshops, and networking opportunities with industry professionals.

Graduates can pursue roles such as Marketing Analyst, Data Analyst, Business Intelligence Analyst, Marketing Data Scientist, and Digital Marketing Manager.

Yes, IIM Academy collaborates with various companies to provide internship opportunities for students.

IIM Academy offers career counseling, organizes job fairs, and connects students with recruiters and hiring managers from leading companies.

Many graduates find relevant job opportunities within a few months of completing the course, thanks to the comprehensive training and support from IIM Academy.

Yes, IIM Academy organizes networking events, webinars, and alumni meetups to help you expand your professional connections.

Upon completion, you will receive a certificate that can be added to your resume and LinkedIn profile. IIM Academy also provides guidance on how to highlight your new skills to potential employers.

Yes, IIM Academy has partnerships with various companies that recognize our training programs and often look to hire our graduates.

IIM Academy provides resume building workshops, interview coaching, mock interviews, and access to job listings relevant to marketing analytics.

IIM Academy occasionally offers discounts and promotions. Check the website or subscribe to the newsletter for updates.

Yes, instructors provide feedback on your projects to help you improve and better understand the concepts.

Data Collection and Analysis Tools:
Google Analytics: For website traffic analysis and user behavior  
Adobe Analytics: For in-depth web analytics and data integration
SQL: For data manipulation and querying  
Python: For data analysis, machine learning, and automation
R: For statistical analysis and data visualization
Excel/Google Sheets: For data manipulation and basic analysis

Data Visualization Tools:
Tableau: For interactive data visualizations
Power BI: For business intelligence and data visualization  
Looker: For data exploration and visualization

Marketing Automation and CRM Tools:
HubSpot: For marketing automation, CRM, and analytics  
Marketo: For marketing automation and lead management
Salesforce: For CRM and sales analytics
 
Social Media Analytics Tools:
Hootsuite Insights: For social media performance tracking  
Sprout Social: For social media management and analytics
Brandwatch: For social media listening and analysis  

Other Tools:
A/B Testing Tools: Optimizely, VWO
Data Enrichment Tools: Clearbit, ZoomInfo