Get Your Digital Marketing Course Certificate: Boost Your 2024 Career.
Get certified. Get recognized. Go global.
Boost your career with a prestigious Digital Marketing Course Certificate from IIM Academy. Our certification program is designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. Whether you’re a beginner looking to break into the field or a professional aiming to validate your expertise, our course will provide you with the tools to succeed. Complete the course, earn your certificate, and stand out in the competitive job market.
- Online & Classroom Courses
- English, Hindi, Tamil, Telugu, Malayalam, Kannada
- Rating 4.9/5 Based On 5647 Students ★★★★★
- Flexible Schedule
- Affordable Fees
- Get Paid Internship
- 100% Placement Support
Launch your digital marketing career with our industry-validated certification.
Why Get Certified?
The digital marketing world is brimming with opportunity, but to truly thrive, you need to demonstrate the skills employers value. Earning a IIM Academy digital marketing certification equips you with the industry recognition that validates your expertise, giving you a competitive edge in the job market. You'll master cutting-edge techniques to propel businesses to online success, and gain global validation as a sought-after digital marketing professional. Invest in your future, and get certified today!
The digital marketing landscape is booming, but standing out requires validated skills. A digital marketing certification equips you with:
- Industry Recognition: Showcase your expertise with a credential employers trust.
- Competitive Edge: Gain a leg up in the job market with in-demand digital marketing knowledge.
- Mastered Techniques: Learn the latest strategies to propel businesses to success online.
- Global Validation: Become a digital marketing professional recognized worldwide.
Invest in your future. Get certified today!
Accelerate Your Career In Delhi With IIM's Digital Marketing Certification
75%
According to 75% of employers, candidates with a Integrated Internet Marketing (IIM) certification on their CV have a higher chance of being hired. **
15K+
Graduates received an average salary increase of up to 15K after completing a Integrated Internet Marketing (IIM) course.
85%
85% of graduates received a promotion within 6 months of completing a Integrated Internet Marketing (IIM) course.
How To Get Certified?
Find your perfect path to IIM Academy certification! We offer a variety of options to ensure your learning experience aligns with your goals:
- Independent learner? Enroll directly with IIM Academy and enjoy the flexibility of our online program.
- Seeking a structured academic environment? Choose a partner university program that integrates IIM Academy’s curriculum with the benefits of a traditional university setting.
- Looking to train your team? Bring the power of IIM Academy certification in-house with our corporate training options.
Get Your Digital Marketing Certificate From IIM Academy
Foundational Digital Marketing Course Certification
The Foundational Digital Marketing Course Certification at IIM Academy is perfect for beginners looking to enter the digital marketing field. This certification covers the basics of digital marketing, including an introduction to SEO, social media marketing, and content creation. It provides a strong foundation for further study and career development in digital marketing.
Advanced Digital Marketing Course Certification
The Advanced Digital Marketing Course Certification is designed for individuals who already have a basic understanding of digital marketing and want to deepen their knowledge. This course covers advanced strategies and techniques in SEO, PPC advertising, and analytics, preparing students to tackle more complex marketing challenges.
Professional Digital Marketing Course Certification
Our Professional Digital Marketing Course Certification is aimed at those looking to gain a comprehensive understanding of digital marketing. This certification includes in-depth training on all major aspects of digital marketing, such as email marketing, content marketing, and web analytics, making it ideal for those aiming to become well-rounded digital marketing professionals.
Digital Marketing Mastery Course Certification
The Digital Marketing Mastery Course Certification is our most advanced program, intended for experienced digital marketers seeking to master the field. This course offers advanced insights and strategies in digital marketing, including data-driven decision-making, advanced analytics, and multi-channel marketing. Graduates of this program are equipped to lead digital marketing efforts in any organization.
SEO Expert Certification
The SEO Expert Certification is specialized training focused exclusively on search engine optimization. This certification covers everything from keyword research and on-page SEO to advanced link-building strategies and technical SEO. It is designed for those who want to become experts in improving website visibility and driving organic traffic.
Social Media Marketing (SMM) Certification
Our Social Media Marketing (SMM) Certification is designed for individuals who want to excel in social media marketing. This course covers the creation and management of social media campaigns, audience engagement strategies, and the use of analytics to measure campaign success. It prepares students to effectively leverage social media platforms to achieve marketing goals.
Exams & Assignments
The road to mastering digital marketing involves not just theoretical knowledge but also the practical application of those skills. Here at IIM Academy, we believe in a comprehensive learning experience that incorporates both exams and assignments to solidify your understanding and prepare you for the real world.
- Regular assessments: Our online exams test your comprehension of key digital marketing concepts. These exams are designed to be challenging yet achievable, providing valuable feedback on your progress.
- Multiple-choice and case studies: Exams incorporate a variety of formats, including multiple-choice questions for core knowledge assessment and case studies that allow you to apply your learnings to real-world scenarios.
- Benchmark your progress: Exams help you gauge your understanding and identify areas where you may need to revisit the course material.
- Practical application: Move beyond theory with hands-on assignments that let you experiment with various digital marketing tools and techniques.
- Develop your skills: Assignments challenge you to put your newfound knowledge into action, building the skills and confidence needed to succeed in the field.
- Build your portfolio: Many assignments culminate in tangible deliverables, such as social media campaigns, SEO audits, or content marketing strategies. This portfolio serves as a valuable showcase of your skills for potential employers.
- Expert feedback: Our instructors provide personalized feedback on your assignments, helping you identify areas of strength and improvement.
The synergy of exams and assignments offers a well-rounded learning experience:
- Reinforcement: Exams assess your knowledge, while assignments reinforce that knowledge through practical application.
- Preparation for real-world scenarios: Both exams and projects mimic the types of challenges you’ll face in the digital marketing industry.
- Confidence building: Successful completion of exams and assignments instills confidence in your newly acquired skills.
At IIM Academy, we recognize that exams and assignments require dedication. We provide you with the resources and support you need to succeed – comprehensive course materials, knowledgeable instructors, and an interactive online community. Don’t just pass the course, master the skills. Embrace the challenge, and watch your digital marketing mastery take flight!
IIM Certified Digital Marketing Students Work At
Completing a digital marketing course at IIM Academy can help you secure top digital marketing positions at leading companies.
Achievements Of IIM
STUDENT ENROLLED
CLASS COMPLETED
SATISFACTION RATE
TOP INSTRUCTORS
Global Digital Marketing Industry Size and Growth
$145B
Over the past decade, digital marketing has seen exponential growth. In 2014, the global digital advertising spend was around $145 billion. This indicates a more than four-fold increase over ten years, driven by the proliferation of internet usage, mobile devices, and social media platforms.
$600B
As of 2024, the global digital advertising market is projected to be worth approximately $600 billion, according to Statista. This encompasses various segments, including search advertising, social media advertising, display advertising, and video advertising.
$800B
The digital marketing industry is expected to continue its robust growth trajectory. By 2027, the global digital advertising spend is projected to exceed $800 billion. Key drivers include advancements in artificial intelligence, increased adoption of e-commerce, and the expansion of internet access in emerging markets.
Key Digital Marketing Tools
30+ Tools Covered
Comprehensive Digital Marketing Courses
Highlights | Batch Timings | Curriculum
Foundational Digital Marketing Course
Classroom / Online Courses
-
1 Month Duration
-
60+ Hours
-
18 Diploma Modules
-
One-On-One Training
-
10+ Free Tools
-
5+ Case Studies
-
3+ Projects
-
6+ Assesments
-
3 Certifications
-
100% Placement Assistance
-
30% Discount On Advanced Courses
Batch Timings
| Batch | Timings | Duration |
| Weekdays (Mon-Fri) | 8.00 AM To 10.00 AM | 1 Month |
| Weekdays (Mon-Fri) | 10.30 AM To 12.30 PM | I Month |
| Weekdays (Mon-Fri) | 2.00 PM To 4.00 PM | 1 Month |
| Weekdays (Mon-Fri) | 4.30 PM To 6.30 PM | 1 Month |
| Weekdays (Mon-Fri) | 7.00 PM To 9.00 PM | 1 Month |
| Weekend (Sun) | 12.00 PM To 4.00 PM | 2 Months |
Foundational Course Overview
Module 1: Introduction to Digital Marketing
Module 2: Website Planning
Module 3: Website Creation
Module 4: Content Writing
Module 5: Keyword Research
Module 6: Introduction to SEO
Module 7: Local SEO
Module 8: Google Webmaster
Module 9: Bing Webmaster
Module 10: Google Analytics
Module 11: Creative Design
Module 12: Social Media Optimization
Module 13: Facebook Marketing
Module 14: Twitter Marketing
Module 15: Pinterest Marketing
Module 16: Instagram Marketing
Module 17: Email Marketing
Module 18: Affiliate Marketing
Advanced Digital Marketing Course
Classroom / Online Courses
-
3 Months Duration
-
180+ Hours
-
22 Under Graduation Modules
-
One-On-One Training
-
30+ Free Tools
-
10+ Case Studies
-
10+ Projects
-
15+ Assesments
-
10 Certifications
-
1 Month Paid Internship + Certificate
-
100% Placement Assistance
Batch Timings
| Batch | Timings | Duration |
| Weekdays (Mon-Fri) | 8.00 AM To 10.00 AM | 3 Months |
| Weekdays (Mon-Fri) | 10.30 AM To 12.30 PM | 3 Months |
| Weekdays (Mon-Fri) | 2.00 PM To 4.00 PM | 3 Months |
| Weekdays (Mon-Fri) | 4.30 PM To 6.30 PM | 3 Months |
| Weekdays (Mon-Fri) | 7.00 PM To 9.00 PM | 3 Months |
| Weekend (Sun) | 12.00 PM To 4.00 PM | 9 Months |
Advanced Course Overview
Module 1: Advanced Website Planning
Module 2: Advanced Website Creation
Module 3: Advanced Content Writing
Module 4: Advanced Keyword Research
Module 5: Advanced SEO
Module 6: E-Commerce SEO
Module 7: Google Webmaster Advanced
Module 8: Bing Webmaster Advanced
Module 9: Advanced Google Analytics
Module 10: Advanced Creative Design
Module 11: Social Media Optimization Advanced
Module 12: Advanced Facebook Marketing
Module 13: Advanced Twitter Marketing
Module 14: Advanced Pinterest Marketing
Module 15: Advanced Instagram Marketing
Module 16: Search Marketing
Module 17: Display Marketing
Module 18: Video Marketing
Module 19: App Marketing
Module 20: Shopping Marketing
Module 21: Advanced Email Marketing
Module 22: Affiliate Marketing
Professional Digital Marketing Course
Classroom / Online Courses
-
6 Months Duration
-
360+ Hours
-
22 Post Graduation Modules
-
One-On-One Training
-
50+ Free Tools
-
20+ Case Studies
-
20+ Projects
-
30+ Assessments
-
15 Certifications
-
3 Months Paid Internship + Certificate
-
100% Placement Assistance
Batch Timings
| Batch | Timings | Duration |
| Weekdays (Mon-Fri) | 8.00 AM To 10.00 AM | 6 Months |
| Weekdays (Mon-Fri) | 10.30 AM To 12.30 PM | 6 Months |
| Weekdays (Mon-Fri) | 2.00 PM To 4.00 PM | 6 Months |
| Weekdays (Mon-Fri) | 4.30 PM To 6.30 PM | 6 Months |
| Weekdays (Mon-Fri) | 7.00 PM To 9.00 PM | 6 Months |
| Weekend (Sun) | 12.00 PM To 4.00 PM | 12 Months |
Professional Course Overview
Module 2: Professional Website Creation
Module 3: Professional Content Writing
Module 4: Professional Keyword Research
Module 5: Professional SEO
Module 6: E-Commerce SEO Professional
Module 7: Google Webmaster Professional
Module 8: Bing Webmaster Professional
Module 9: Professional Google Analytics
Module 10: Professional Creative Design
Module 11: Social Media Optimization Professional
Module 12: Professional Facebook Marketing
Module 13: Professional Twitter Marketing
Module 14: Professional Pinterest Marketing
Module 15: Professional Instagram Marketing
Module 16: Professional Search Marketing
Module 17: Professional Display Marketing
Module 18: Professional Video Marketing
Module 19: Professional App Marketing
Module 20: Professional Shopping Marketing
Module 21: Professional Email Marketing
Module 22: Affiliate Marketing
Detailed Course Curriculum
Foundational Digital Marketing Course Curriculum
Module 1: Introduction to Digital Marketing
1. Definition and Scope
2. Importance in the Modern World
3. Key Concepts and Terminology
4. Overview of Digital Marketing Channels
5. Career Opportunities in Digital Marketing
Module 2: Website Planning
1. Importance of Having a Website
2. Types of Websites
3. Planning Your Website Structure
4. Understanding User Experience (UX)
5. Tools for Website Planning
Module 3: Website Creation
1. Introduction to CMS (Content Management Systems)
2. Setting Up a Website with WordPress
3. Basic HTML and CSS
4. Designing for Mobile Responsiveness
5. Basics of Web Hosting and Domain Names
Module 4: Content Writing
1. Basics of Content Writing
2. Understanding Your Audience
3. Crafting Engaging Headlines
4. Writing for the Web
5. Editing and Proofreading Techniques
Module 5: Keyword Research
1. Introduction to Keywords
2. Importance of Keyword Research
3. Tools for Keyword Research
4. Analyzing Keyword Competition
5. Creating a Keyword Strategy
Module 6: Introduction to SEO
1. What is SEO?
2. Importance of SEO
3. On-Page SEO Basics
4. Off-Page SEO Basics
5. Technical SEO Basics
Module 7: Local SEO
1. Importance of Local SEO
2. Google My Business Setup
3. Local Citations and Directories
4. Reviews and Ratings
5. Local SEO Tools
Module 8: Google Webmaster
1. Introduction to Google Search Console
2. Setting Up and Verifying Your Site
3. Understanding Dashboard and Reports
4. Common Issues and How to Fix Them
5. Best Practices
Module 9: Bing Webmaster
1. Introduction to Bing Webmaster Tools
2. Setting Up and Verifying Your Site
3. Understanding Dashboard and Reports
4. Common Issues and How to Fix Them
5. Best Practices
Module 10: Google Analytics
1. Introduction to Google Analytics
2. Setting Up Google Analytics
3. Understanding Reports and Dashboards
4. Tracking Basic Metrics
5. Setting Goals and Conversions
Module 11: Creative Design
1. Basics of Graphic Design
2. Introduction to Design Tools (Canva, Adobe Spark)
3. Creating Simple Graphics
4. Understanding Color Theory
5. Basics of Typography
Module 12: Social Media Optimization
1. Importance of Social Media
2. Choosing the Right Platforms
3. Creating Engaging Profiles
4. Posting Strategies
5. Tools for Social Media Management
Module 13: Facebook Marketing
1. Basics of Facebook Marketing
2. Creating and Managing Pages
3. Content Strategies
4. Understanding Facebook Insights
5. Basics of Facebook Advertising
Module 14: Twitter Marketing
1. Basics of Twitter Marketing
2. Creating and Managing Profiles
3. Tweeting Strategies
4. Understanding Twitter Analytics
5. Basics of Twitter Advertising
Module 15: Pinterest Marketing
1. Basics of Pinterest Marketing
2. Creating and Managing Profiles
3. Pinning Strategies
4. Understanding Pinterest Analytics
5. Basics of Pinterest Advertising
Module 16: Instagram Marketing
1. Basics of Instagram Marketing
2. Creating and Managing Profiles
3. Posting Strategies
4. Understanding Instagram Insights
5. Basics of Instagram Advertising
Module 17: Email Marketing
1. Introduction to Email Marketing
2. Building an Email List
3. Crafting Effective Emails
4. Understanding Email Metrics
5. Tools for Email Marketing
Module 18: Affiliate Marketing
1. Affiliate Marketing Fundamentals
2. Identifying Profitable Affiliate Programs
3. Building a Beginner-Friendly Affiliate Website
4. Content Marketing for Affiliate Promotions
5. Social Media Marketing for Affiliates
Advanced Digital Marketing Course Curriculum
Professional Digital Marketing Course Curriculum
Module 1: Professional Website Planning
- Professional UX/UI Design
- Principles of advanced user experience (UX) and user interface (UI) design
- Conducting usability testing and user feedback analysis
- Implementing UX/UI best practices for enhanced user engagement
- Website Prototyping Tools
- Introduction to advanced prototyping tools: Adobe XD, Sketch, InVision
- Creating interactive prototypes to visualize and test website designs
- Collaborating with stakeholders and developers using prototyping tools
- Conversion Rate Optimization (CRO)
- Understanding the importance of CRO in maximizing website conversions
- Conducting A/B testing and multivariate testing for optimization
- Analyzing user behavior with heatmaps, click tracking, and session recordings
- Advanced Web Hosting Solutions
- Exploring advanced web hosting options: VPS, dedicated servers, cloud hosting
- Choosing the right hosting provider based on performance, scalability, and security requirements
- Implementing CDN (Content Delivery Network) for improved site speed and global reach
- Implementing SSL Certificates
- Importance of SSL certificates for website security and SEO
- Installing and configuring SSL certificates on web servers
- Ensuring HTTPS encryption and securing sensitive user data
Module 2: Professional Website Creation
- Professional WordPress Features
- Exploring advanced WordPress functionalities: custom post types, taxonomies, and hooks
- Using WordPress APIs for custom integrations and development
- Implementing WordPress security best practices and plugins
- Custom Themes and Plugins
- Developing custom WordPress themes: theme frameworks and child themes
- Creating custom plugins to extend WordPress functionality
- Testing and debugging WordPress themes and plugins
- Implementing Advanced HTML5 and CSS3
- Advanced techniques in HTML5: semantic markup, canvas, and web storage
- CSS3 features: animations, transitions, and responsive design techniques
- Cross-browser compatibility and modern web development practices
- Introduction to JavaScript for Web Development
- Fundamentals of JavaScript: variables, functions, and DOM manipulation
- Using JavaScript frameworks/libraries (e.g., jQuery, React) for front-end development
- Enhancing user interaction with AJAX and asynchronous programming
- Web Performance Optimization
- Strategies for optimizing website performance: minification, caching, and lazy loading
- Testing and improving site speed with tools like Google PageSpeed Insights
- Implementing performance audits and continuous optimization practices
Module 3: Professional Content Writing
- Creating Long-Form Content
- Planning and structuring long-form content: articles, guides, and case studies
- Techniques for maintaining reader engagement and readability in long-form content
- Storytelling Techniques
- Using storytelling principles to create compelling narratives in content marketing
- Incorporating storytelling into brand storytelling and content campaigns
- Content for Different Platforms
- Adapting content for various digital platforms: websites, social media, and email
- Tailoring content formats (text, images, videos) to platform-specific audience preferences
- SEO-Friendly Content Writing
- Advanced SEO strategies for content creation: keyword optimization and semantic SEO
- Writing meta descriptions, alt text, and structured data markup for enhanced SEO
- Content Calendar and Scheduling
- Developing and managing a content calendar for consistency and strategic planning
- Using content scheduling tools (e.g., Buffer, Hootsuite) to automate publishing and promotion
Module 4: Professional Keyword Research
- Professional Keyword Research Tools
- Utilizing advanced keyword research tools: SEMrush, Ahrefs, Moz Keyword Explorer
- Leveraging API integrations and data visualization for in-depth keyword analysis
- Competitive Analysis
- Conducting competitive keyword analysis: identifying competitor strategies and gaps
- Benchmarking keyword performance against industry leaders and top competitors
- Long-Tail Keywords Strategy
- Developing long-tail keyword strategies for niche targeting and content optimization
- Using long-tail keywords to capture specific user intent and increase conversion rates
- Keyword Clustering
- Grouping keywords into clusters based on semantic relevance and user intent
- Creating content clusters and pillar pages for comprehensive SEO coverage
- Building a Keyword Matrix
- Constructing a keyword matrix to organize keyword data and prioritize content creation
- Mapping keywords to stages of the buyer’s journey and content funnel
Module 5: Professional SEO
- Professional On-Page SEO Techniques
- Implementing advanced on-page SEO elements: schema markup, rich snippets, and SERP features
- Optimizing content structure, headings, and internal linking for SEO benefits
- Professional Off-Page SEO Techniques
- Strategies for acquiring high-quality backlinks: outreach, guest blogging, and influencer collaborations
- Monitoring backlink quality and disavowing toxic links for improved SEO performance
- Technical SEO Deep Dive
- Advanced technical SEO strategies: site architecture, XML sitemaps, and canonicalization
- Using Google Search Console and Bing Webmaster Tools for technical SEO audits
- Mobile SEO
- Optimizing websites for mobile devices: responsive design, AMP (Accelerated Mobile Pages), and mobile-first indexing
- Testing mobile usability and improving page speed for mobile users
- Voice Search Optimization
- Understanding the impact of voice search on SEO: optimizing for voice queries and natural language
- Using structured data and FAQ schema to enhance visibility in voice search results
Module 6: Professional E-Commerce SEO
- Importance of E-Commerce SEO
- Optimizing product pages for search engines and user experience
- Implementing SEO strategies specific to e-commerce platforms like Shopify, WooCommerce
- Product Page Optimization
- Best practices for product page SEO: product descriptions, images, and reviews
- Using structured data markup (schema.org) for rich snippets and product visibility
- Category Page Optimization
- Optimizing category pages for SEO: organizing products, breadcrumbs, and internal linking
- Improving navigation and user experience on category pages
- Professional Technical SEO for E-Commerce
- Technical SEO considerations for e-commerce sites: site speed, security, and crawlability
- Managing URL structure, canonical tags, and duplicate content issues
- SEO Tools for E-Commerce
- Utilizing SEO tools specific to e-commerce: SEMrush for e-commerce, Ahrefs for product keyword research
- Monitoring rankings, traffic, and conversions with e-commerce SEO analytics
Module 7: Google Webmaster Professional
- Professional Features of Google Search Console
- Exploring advanced search performance reports and data insights
- Using URL inspection tool for indexing and crawling issues resolution
- Monitoring and Analyzing Data
- Analyzing search analytics data for keyword performance and search trends
- Tracking indexing status and search appearance enhancements
- Handling Website Errors
- Identifying and fixing crawl errors, server errors, and soft 404 errors
- Resolving security issues and manual actions through Google Search Console
- Enhancing Site Performance
- Improving site speed and mobile usability based on Core Web Vitals
- Leveraging Google Search Console for performance optimization recommendations
- Professional SEO Reports
- Creating custom reports and dashboards in Google Data Studio
- Integrating Google Analytics data with Google Search Console for comprehensive insights
Module 8: Bing Webmaster Professional
- Professional Features of Bing Webmaster Tools
- Leveraging advanced features for SEO insights and optimization
- Monitoring site performance and search traffic trends on Bing
- Monitoring and Analyzing Data
- Analyzing search query performance and click-through rates (CTR) on Bing
- Utilizing Bing Webmaster Tools for keyword research and competitive analysis
- Handling Website Errors
- Resolving crawl errors, indexing issues, and URL parameters in Bing Webmaster Tools
- Addressing security concerns and manual actions through Bing guidelines
- Enhancing Site Performance
- Improving site load times and mobile responsiveness for Bing search
- Implementing recommendations from Bing Webmaster Tools for performance enhancement
- Advanced SEO Reports
- Generating reports on crawl data, indexing status, and inbound links in Bing Webmaster Tools
- Comparing SEO performance metrics between Google Search Console and Bing Webmaster Tools
Module 9: Professional Google Analytics
- Professional Reporting Techniques
- Creating custom reports and segments for in-depth analysis
- Using advanced filters and pivot tables in Google Analytics
- Creating Custom Dashboards
- Designing personalized dashboards to monitor key metrics and KPIs
- Sharing dashboards with stakeholders for real-time performance tracking
- Advanced Segmentation
- Segmenting data by demographics, behavior, and acquisition channels
- Analyzing user segments for targeted marketing campaigns
- Enhanced E-Commerce Tracking
- Setting up enhanced e-commerce tracking for detailed transaction and product performance analysis
- Utilizing e-commerce reports for revenue attribution and product funnel analysis
- Data-Driven Decision Making
- Using Google Analytics data to optimize marketing strategies and website performance
- Implementing A/B testing and conversion rate optimization (CRO) based on analytics insights
Module 10: Professional Creative Design
- Professional Graphic Design Techniques
- Mastering advanced techniques in Adobe Photoshop and Illustrator
- Creating complex visual designs for digital and print media
- Introduction to Adobe Creative Suite
- Overview of Adobe Creative Cloud applications: Photoshop, Illustrator, InDesign, and more
- Integrating Adobe Creative Suite into digital marketing workflows
- Designing for Different Platforms
- Adapting designs for web, mobile, and social media platforms
- Understanding design specifications and requirements for each platform
- Creating Brand Guidelines
- Developing brand identity guidelines: logo usage, color palette, typography, and design principles
- Ensuring brand consistency across all marketing collateral and communications
- Advanced Typography
- Exploring advanced typography principles and techniques
- Using typography to enhance readability, hierarchy, and visual impact in design projects
Module 11: Social Media Optimization Professional
- Professional Social Media Strategies
- Developing integrated social media strategies aligned with business goals
- Implementing advanced tactics for engagement, brand awareness, and community building
- Social Media Analytics
- Advanced analytics tools and techniques for social media platforms
- Measuring ROI, engagement rates, and audience insights for data-driven decision making
- Influencer Marketing
- Strategies for identifying, engaging, and collaborating with influencers
- Negotiating contracts and measuring influencer marketing ROI
- Social Media Campaign Management
- Planning, executing, and optimizing large-scale social media campaigns
- Coordinating cross-platform campaigns and integrating with marketing automation tools
- Professional Social Media Tools
- Using advanced tools for social media listening, scheduling, and analytics
- Leveraging AI and machine learning for social media optimization and automation
Module 12: Professional Facebook Marketing
- Professional Facebook Advertising
- Utilizing advanced targeting options: custom audiences, lookalike audiences, and interest targeting
- Implementing Facebook Pixel for tracking conversions and optimizing ad performance
- Facebook Pixel Implementation
- Setting up and installing Facebook Pixel on websites and landing pages
- Creating custom events and tracking specific user actions for remarketing
- Retargeting Strategies
- Developing retargeting campaigns to re-engage website visitors and abandoned carts
- Segmenting audiences based on behavior and engagement with dynamic ads
- Professional Content Strategies
- Creating engaging content formats: video ads, carousel ads, and interactive posts
- Developing content calendars aligned with seasonal trends and campaign objectives
- Facebook Business Manager
- Managing multiple ad accounts, pages, and permissions in Facebook Business Manager
- Collaborating with teams and agencies for streamlined campaign management
Module 13: Professional Twitter Marketing
- Advanced Twitter Advertising
- Leveraging advanced targeting options: keyword targeting, interest targeting, and tailored audiences
- Optimizing ad bids, budgets, and placements for maximum ROI
- Twitter Analytics Deep Dive
- Analyzing performance metrics: engagement rate, impressions, and click-through rate (CTR)
- Using Twitter Analytics for campaign optimization and audience insights
- Twitter Campaigns
- Planning and executing promoted tweets and hashtag campaigns
- Integrating Twitter ads with organic content strategies for enhanced reach and engagement
- Twitter Chat Strategies
- Hosting and participating in Twitter chats to build community engagement and brand authority
- Monitoring and measuring the impact of Twitter chats on brand visibility and audience interaction
- Influencer Collaborations on Twitter
- Identifying and partnering with influencers on Twitter for sponsored content and endorsements
- Measuring influencer campaign performance and ROI through analytics and tracking tools
Module 14: Professional Pinterest Marketing
- Professional Pinterest Advertising
- Creating promoted pins and Pinterest ads for targeted audience reach
- A/B testing visuals, headlines, and calls-to-action to optimize campaign performance
- Pinterest Analytics Deep Dive
- Analyzing Pinterest Analytics data: impressions, saves, and click-through rates
- Using insights to refine content strategy and improve pin performance
- Pinterest Campaigns
- Developing seasonal and thematic Pinterest campaigns to align with user interests and trends
- Leveraging rich pins and Pinterest SEO for increased visibility and engagement
- Using Rich Pins
- Implementing different types of rich pins: product pins, recipe pins, article pins, and more
- Enhancing content discoverability and driving traffic back to websites or e-commerce platforms
- Pinterest SEO
- Optimizing Pinterest profiles and boards for search visibility
- Keyword research and strategy for maximizing organic reach on Pinterest
Module 15: Professional Instagram Marketing
- Professional Instagram Advertising
- Creating Instagram ads: carousel ads, story ads, and video ads
- Setting campaign objectives and optimizing ad delivery for maximum engagement
- Instagram Analytics Deep Dive
- Analyzing Instagram Insights: reach, impressions, engagement rate, and follower demographics
- Using data to measure content performance and audience behavior on Instagram
- Instagram Stories and Reels
- Developing Instagram Stories strategies: interactive features, stickers, and polls
- Creating engaging Reels content to boost visibility and engagement on Instagram
- Influencer Collaborations on Instagram
- Collaborating with Instagram influencers for sponsored posts and brand partnerships
- Negotiating influencer contracts and measuring campaign effectiveness through metrics
- Instagram Shopping Features
- Setting up and optimizing Instagram Shopping: product tags and shoppable posts
- Driving sales through direct shopping experiences on Instagram
Module 16: Professional Search Marketing
- Introduction to Search Engine Marketing (SEM)
- Understanding the role of SEM in digital marketing: paid search vs. organic search
- Benefits of search advertising on platforms like Google Ads and Bing Ads
- Google Ads Fundamentals
- Creating effective Google Ads campaigns: campaign structure, ad groups, and keywords
- Setting bidding strategies and budget allocation for PPC (pay-per-click) advertising
- Bing Ads Fundamentals
- Setting up Bing Ads campaigns: ad formats, targeting options, and bid management
- Integrating Bing Ads with Google Ads for cross-platform advertising strategies
- Keyword Bidding Strategies
- Advanced bidding strategies: manual vs. automated bidding, bid adjustments, and bid modifiers
- Using keyword match types and negative keywords to optimize ad spend and ROI
- Measuring SEM Performance
- Analyzing SEM performance metrics: CTR, conversion rate, cost per conversion (CPC), and quality score
- Using Google Analytics and ad platform insights for campaign optimization and ROI analysis
Module 17: Professional Display Marketing
- Introduction to Display Advertising
- Understanding display advertising: ad formats, placements, and targeting options
- Benefits of display ads for brand awareness, remarketing, and reaching new audiences
- Creating Display Ads
- Designing effective display ads: visual elements, ad copy, and call-to-action (CTA)
- Best practices for creating responsive and visually appealing display ad creatives
- Understanding Ad Networks
- Exploring display ad networks: Google Display Network (GDN), AdSense, and third-party networks
- Selecting appropriate ad networks based on campaign goals and target audience
- Retargeting with Display Ads
- Implementing remarketing strategies with display ads: targeting past website visitors and abandoned carts
- Creating personalized ad experiences to drive conversions and sales
- Measuring Display Ad Performance
- Tracking and analyzing display ad performance metrics: impressions, clicks, conversions, and view-through rate (VTR)
- Using attribution models to evaluate the impact of display ads on overall marketing efforts
Module 18: Professional Video Marketing
- Introduction to Video Marketing
- Understanding the role of video in digital marketing: trends and consumer behavior
- Benefits of video marketing for brand awareness, engagement, and conversion
- Creating Engaging Video Content
- Planning and scripting video content: storytelling, visuals, and messaging
- Choosing the right video formats: explainer videos, tutorials, testimonials, and vlogs
- YouTube Marketing
- Optimizing YouTube channel and videos for search visibility and audience engagement
- Leveraging YouTube features: annotations, cards, end screens, and YouTube Studio tools
- Video SEO
- Optimizing video metadata: titles, descriptions, tags, and thumbnails
- Using analytics to refine video SEO strategies and improve ranking on search and video platforms
- Analyzing Video Performance
- Measuring video performance metrics: views, watch time, engagement rate, and click-through rate (CTR)
- Using video analytics tools to track audience behavior and optimize video marketing campaigns
Module 19: Professional App Marketing
- Introduction to App Marketing
- Understanding the app marketing ecosystem: app store optimization (ASO) and user acquisition
- Importance of app marketing strategies for app visibility, downloads, and retention
- App Store Optimization (ASO)
- Optimizing app store listings: app title, description, keywords, and screenshots
- Using ASO tools for keyword research, A/B testing, and performance tracking
- User Acquisition Strategies
- Developing user acquisition campaigns: paid ads, influencer partnerships, and referral programs
- Targeting and acquiring high-quality users through precise audience segmentation
- App Engagement and Retention
- Increasing app engagement: push notifications, in-app messaging, and personalized user experiences
- Implementing retention strategies: loyalty programs, updates, and customer support
- Analyzing App Performance
- Tracking key performance indicators (KPIs): downloads, active users, retention rate, and lifetime value (LTV)
- Using app analytics platforms for data-driven decision-making and continuous optimization
Module 20: Professional Shopping Marketing
- Introduction to Shopping Ads
- Understanding the role of shopping ads in e-commerce marketing: product listing ads (PLAs) and comparison shopping engines
- Benefits of shopping ads for product visibility, traffic, and sales
- Google Shopping Campaigns
- Setting up and optimizing Google Shopping campaigns: product feed setup, campaign structure, and bidding strategies
- Using Merchant Center for product data management and feed optimization
- Product Feed Optimization
- Creating optimized product feeds: product attributes, titles, descriptions, and images
- Ensuring feed compliance with Google Shopping policies and best practices
- Shopping Ad Strategies
- Developing effective bidding strategies: cost-per-click (CPC), ROAS (return on ad spend), and budget management
- Testing and optimizing shopping ad performance with campaign experiments and segmentation
- Measuring Shopping Ad Performance
- Analyzing shopping ad performance metrics: impressions, clicks, conversions, and revenue
- Using Google Analytics and shopping campaign reports to evaluate ROI and optimize marketing spend
Module 21: Professional Email Marketing
- Professional Email Marketing Strategies
- Developing personalized email marketing campaigns: segmentation, targeting, and automation workflows
- Implementing lifecycle marketing strategies: welcome emails, abandoned cart emails, and re-engagement campaigns
- Email Automation
- Setting up automated email workflows: drip campaigns, triggered emails, and behavior-based automation
- Using email marketing platforms (e.g., Mailchimp, HubSpot) for workflow creation and execution
- Segmentation and Personalization
- Segmenting email lists based on demographics, behavior, and preferences
- Personalizing email content: dynamic content, personalized subject lines, and recommendations
- A/B Testing Emails
- Conducting A/B tests for email elements: subject lines, call-to-action (CTA) buttons, and content variations
- Analyzing test results and optimizing email campaigns for higher open rates and conversions
- Analyzing Email Campaigns
- Tracking email marketing KPIs: open rate, click-through rate (CTR), conversion rate, and unsubscribe rate
- Using email analytics to measure campaign effectiveness, ROI, and customer engagement
Module 22: Professional Affiliate Marketing
1. Building and Scaling an Email List for Affiliate Promotions
- Email List Segmentation Strategies (Demographics, Interests, Purchase Behavior)
- Creating High-Converting Lead Magnets (Opt-in Incentives)
- Building Effective Email Opt-in Forms & Landing Pages
- Crafting Engaging Email Sequences for Affiliate Promotions
- Email Marketing Automation Workflows (Welcome Series, Abandoned Cart Campaigns)
- Email Marketing Analytics & Performance Tracking (Open Rates, Click-Through Rates)
- Advanced Email Marketing Tools & Integrations (CRM, ESP Platforms)
2: Leveraging Influencer Marketing for Affiliate Sales
- Identifying Relevant Influencers in Your Niche (Social Media, Bloggers, YouTubers)
- Influencer Marketing Platforms & Tools (Discovery, Collaboration)
- Building Relationships with Influencers (Outreach Strategies)
- Developing Effective Influencer Marketing Campaigns (Goals, Content Briefs)
- Measuring Influencer Marketing ROI (Engagement Metrics, Conversion Tracking)
- Ethical Considerations in Influencer Marketing (Disclosure Guidelines)
- Negotiating Affiliate Commissions with Influencers
3: Creating Affiliate Marketing Courses and Resources
- Choosing a Profitable Affiliate Marketing Niche for Your Course
- Course Content Development & Structuring (Modules, Lessons)
- Developing High-Quality Educational Content (Videos, Text, Quizzes)
- Designing Engaging Course Delivery Formats (Live Sessions, On-Demand Content)
- Marketing Strategies for Your Affiliate Marketing Course (Paid Ads, Content Promotion)
- Affiliate Revenue Sharing & Payment Models for Courses
- Building a Community Around Your Affiliate Marketing Course
4: Advanced Optimization Strategies and Tools
- Heatmapping and Session Recording Analysis for User Behavior Insights
- Conversion Rate Optimization (CRO) Techniques for Affiliate Landing Pages
- A/B Testing for Optimization (Split Testing Tools & Strategies)
- Advanced Conversion Tracking Tools (Pixel Integration, UTM Parameters)
- Data Visualization Techniques for Affiliate Marketing Insights
- Utilizing Marketing Attribution Models to Track Performance Across Channels
- Integrating CRO Strategies with Paid Advertising Campaigns
5: Data-Driven Decision Making for Affiliate Marketing
- Advanced Marketing Analytics Platforms & Reporting Tools (e.g., Google Analytics 360)
- Creating Custom Dashboards for Affiliate Marketing Performance Insights
- Customer Journey Mapping & Touchpoint Attribution Analysis
- Identifying High-Value Customer Segments and Targeting Strategies
- Using Data to Optimize Affiliate Program Selection and Partnerships
- Data-Driven Content Marketing Strategies for Targeted Affiliate Promotions
- Measuring Return on Investment (ROI) for Affiliate Marketing Campaigns
Digital Marketing Mastery Online Live Course
Highlights | Batch Timings | Curriculum
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11 Months Duration
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1020+ Hours
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160+ Modules
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One-On-One Training
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100+ Free Tools
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40+ Case Studies
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Freelance + Live Projects
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30+ Assessments
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5 Months Paid Internship + Certificate
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100% Placement Assistance
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Get A Free Domain
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Get A Free Hosting
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Get Rs.10,000 Ad Budget
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100% Practical Learning
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Easy EMI Options
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30+ Projects
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IIM Academy Certifications
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Learn From The Industry Experts
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Doubt Clearning Sessions
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24/7 Support
Batch Timings | Book Your Preferred Slot And Get One-On-One Training From The Industry Experts
Batch |
Timings |
Duration |
|---|---|---|
|
(Weekdays) Monday - Friday |
07.00 AM To 10.00 AM |
11 Months |
|
(Weekdays) Monday - Friday |
10.30 AM To 01.30 PM |
11 Months |
|
(Weekdays) Monday - Friday |
02.00 PM To 05.00 PM |
11 Months |
|
(Weekdays) Monday - Friday |
05.30 PM To 08.30 PM |
11 Months |
|
(Weekdays) Monday - Friday |
09.00 PM To 11.00 PM |
12 Months |
|
(Weekend) Saturday |
10.00 AM To 05.00 PM |
Assesments |
Digital Marketing Mastery Detailed Course Overview
Quarter 1: Building the Foundation (Months 1-3)
Module 1: Digital Marketing Fundamentals (10 Modules)
1.1: Defining Digital Marketing & Its Core Principles
1.2: Evolution of Digital Marketing Channels & Technologies
1.3: The Impact of Data & Analytics on Modern Marketing
1.4: Understanding the Marketing Funnel & Customer Journey
1.5: Developing Buyer Personas & Customer Segmentation Strategies
1.6: Introduction to Marketing Automation & Customer Relationship Management (CRM)
1.7: Marketing Attribution Modeling & Measuring Marketing ROI
1.8: Introduction to Digital Marketing Budgeting & Resource Allocation
1.9: Essential Marketing Metrics & KPIs for Success
1.10: Introduction to Project Management for Marketers
Module 2: Content Marketing Fundamentals (8 Modules)
2.1: The Power of Content Marketing & Content Strategy Development
2.2: Content Creation Techniques (Blogging, Video Marketing, Infographics)
2.3: Content Calendar Planning & Management Strategies
2.4: Content Distribution Strategies (SEO, Social Media Marketing, Email Marketing)
2.5: Content Optimization for Search Engines & User Experience
2.6: Content Performance Measurement & Analytics for Optimization
2.7: Content Storytelling & Building Brand Identity Through Content
2.8: Content Repurposing Strategies for Maximum Reach
Module 3: Social Media Marketing Fundamentals (8 Modules)
3.1: Introduction to Social Media Marketing & Understanding Social Platforms
3.2: Building a Strong Social Media Presence & Branding Strategies
3.3: Developing a Social Media Content Calendar & Content Strategy
3.4: Social Media Community Management & Audience Engagement Techniques
3.5: Social Media Advertising Fundamentals & Campaign Management
3.6: Social Media Analytics & Reporting for Campaign Optimization
3.7: Social Media Listening Tools & Competitive Analysis
3.8: Utilizing Social Media for Customer Service & Brand Advocacy
Quarter 2: Mastering the Core Disciplines (Months 4-6)
Module 4: Search Engine Optimization (SEO) Deep Dive (20 Modules)
4.1: On-Page SEO Optimization Techniques (8 Modules):
4.1.1: Keyword Research & Targeting (including LSI keywords)
4.1.2: Title Tag & Meta Description Optimization
4.1.3: Content Optimization for Search Engines
4.1.4: Mobile-Friendly Website Design & Optimization
4.1.5: Image Optimization & Technical SEO Considerations
4.1.6: Internal Linking Strategies & Website Architecture
4.1.7: Structured Data & Schema Markup Implementation
4.1.8: Core Web Vitals Optimization for User Experience & SEO
4.2: Technical SEO Audits & Website Optimization (6 Modules):
4.2.1: Identifying and resolving technical SEO issues (crawlability, indexing)
4.2.2: Utilizing website crawlers and SEO audit tools
4.2.3: Robot.txt & Sitemap Optimization for Search Engines
4.2.4: Mobile-Friendliness & Page Speed Optimization Techniques
4.2.5: HTTPS Security & Website Security Considerations for SEO
4.2.6: Utilizing Google Search Console for Website Insights
4.3: Link Building Strategies for High Authority (6 Modules):
4.3.1: Link Building Strategies and White Hat Techniques
4.3.2: Disavowing Spammy Backlinks & Protecting Your Website
4.3.3: Building Relationships with Webmasters for Natural Links
4.3.4: Content Promotion Strategies for Link
4.3.5: Content Promotion Strategies for Link Acquisition (Guest Blogging, Outreach)
4.3.6: Link Building Tools & Monitoring Link Profile
Module 5: Social Media Marketing (SMM) Mastery (25 Modules)
5.1: Facebook Marketing Strategies & Advertising (10 Modules):
5.1.1: Building a Strong Facebook Page Presence (Profile & Cover Image Optimization)
5.1.2: Facebook Page Optimization for Local Businesses
5.1.3: Content Strategy Development for Engaging Your Facebook Audience
5.1.4: Growing Your Facebook Audience Organically & Through Paid Advertising
5.1.5: Facebook Advertising Campaign Management (Objectives & Targeting)
5.1.6: Creating High-Converting Facebook Ad Creatives (Images & Videos)
5.1.7: Understanding Different Facebook Ad Formats (Carousel Ads, Video Ads)
5.1.8: Facebook Ad Budgeting, Bidding Strategies, & Campaign Optimization Techniques
5.1.9: Facebook Analytics & Reporting for Campaign Performance Analysis
5.1.10: Advanced Facebook Marketing Techniques (Retargeting & Lookalike Audiences)
5.2: Instagram Marketing Strategies & Influencer Marketing (8 Modules):
5.2.1: Instagram Content Strategy & Audience Engagement Techniques
5.2.2: Utilizing Instagram Stories, Reels, and IGTV for Maximum Reach
5.2.3: Instagram Hashtag Research & Strategy for Discovery
5.2.4: Influencer Marketing Strategies & Collaboration on Instagram
5.2.5: Instagram Analytics & Insights for Content Optimization
5.2.6: Instagram Shop & Shopping Features for E-commerce Businesses
5.2.7: Live Streaming on Instagram & Engaging Your Audience
5.2.8: Advanced Instagram Marketing Techniques (Contests & User-Generated Content)
5.3: Twitter Marketing & Community Management (7 Modules):
5.3.1: Twitter Content Strategy for Real-Time Engagement
5.3.2: Utilizing Hashtags & Twitter Chats Effectively
5.3.3: Twitter Analytics & Community Management Tools
5.3.4: Customer Service & Brand Reputation Management on Twitter
5.3.5: Twitter Advertising Fundamentals & Campaign Management
5.3.6: Advanced Twitter Marketing Techniques (Twitter Polls & Live Q&A Sessions)
5.3.7: Integrating Twitter with Other Social Media Platforms
Module 6: Email Marketing Strategies (15 Modules)
6.1: Building an Email List & Opt-in Strategies for Lead Generation
6.2: Introduction to Email Marketing Automation & Workflows
6.3: Crafting Compelling Email Campaigns (Subject Lines & Design)
6.4: Email Segmentation & Personalization Strategies for Targeted Communication
6.5: Creating High-Converting Email Landing Pages
6.6: Introduction to Transactional Emails & Automated Workflows
6.7: Email Deliverability & Avoiding Spam Filters
6.8: Utilizing Email Marketing Analytics & Reporting for Optimization
6.9: Advanced Email Marketing Techniques (A/B Testing & Personalization)
6.10: Integrating Email Marketing with Other Marketing Channels
6.11: Email Marketing for E-commerce Businesses (Welcome Series & Abandoned Cart Campaigns)
6.12: Legal Considerations for Email Marketing (GDPR & CAN-SPAM)
6.13: The Future of Email Marketing & Emerging Trends
6.14: Selecting an Email Marketing Service Provider (ESP)
6.15: Email Marketing Campaign Management Best Practices
Quarter 3: Advanced Strategies & Specialization (Months 7-9)
Specialization Track 1: Paid Advertising (PPC) Deep Dive
Module 7: Google Ads Deep Dive: (8 Modules)
7.1: Advanced campaign structure and targeting strategies
7.2: Search Network Advertising (Campaign Types, Bidding Strategies)
7.3: Display Network Advertising (Remarketing & Audience Targeting)
7.4: Shopping Ads for E-commerce Businesses
7.5: Search Partner Network & Video Ads on YouTube
7.6: Google Ads Conversion Tracking & Attribution Modeling
7.7: Google Ads Reporting & Performance Optimization Techniques
7.8: Google Ads Scripts & Automation for Efficiency
Module 8: Programmatic Buying & Advanced Display Advertising: (5 Modules)
8.1: Introduction to programmatic advertising and the ecosystem (DSPs, SSPs, Ad Exchanges)
8.2: Setting up programmatic campaigns and targeting strategies
8.3: Deal negotiation and programmatic buying models (RTB, Private Marketplace)
8.4: Measuring and optimizing programmatic advertising campaigns
8.5: Integrating programmatic advertising with other marketing channels
Specialization Track 2: Content Marketing Mastery
Module 9: Content Strategy for Different Industries: (3 Modules)
9.1: Developing targeted content strategies for B2B, B2C, and E-commerce businesses
9.2: Content marketing for SaaS companies, healthcare, and non-profit organizations
9.3: Creating buyer personas and tailoring content to specific audiences
Module 10: Advanced Content Creation Techniques: (4 Modules)
10.1: Content writing for SEO and user engagement
10.2: Storytelling techniques for crafting compelling content
10.3: Scriptwriting and video production for marketing purposes
10.4: Creating infographics, podcasts, and other interactive content formats
Specialization Track 3: Marketing Analytics & Data Visualization
Module 11: Advanced Web Analytics Techniques: (4 Modules)
11.1: User behavior analysis and customer journey mapping with analytics tools
11.2: Conversion rate optimization (CRO) and A/B testing methodologies
11.3: Utilizing website heatmaps and session recordings for user behavior insights
11.4: Advanced data analysis techniques with tools like Google Analytics 360
Module 12: Marketing Attribution Modeling & Multi-Touch Attribution Strategies: (4 Modules)
12.1: Understanding different attribution models (Last Click, First Click, Multi-Touch)
12.2: Implementing custom attribution models based on marketing goals
12.3: Analyzing data to identify the true impact of different marketing channels
12.4: Utilizing attribution data to optimize marketing budget allocation
Specialization Track 4: Social Media Marketing for B2B
Module 13: Building Thought Leadership on Social Media: (4 Modules)
13.1: Content strategy development for B2B social media marketing
13.2: Establishing your brand as an industry thought leader
13.3: Utilizing LinkedIn for lead generation and networking
13.4: Social selling techniques for B2B businesses
Module 14: Social Media Community Management for B2B: (4 Modules)
14.1: Building and engaging online communities for B2B brands
14.2: Social media crisis management and reputation management strategies
14.3: Utilizing social media listening tools for competitive intelligence
14.4: Community management best practices for B2B social media platforms
Specialization Track 5: E-commerce Marketing & Martech Integration
Module 15: Advanced E-commerce Marketing Strategies: (4 Modules)
15.1: Customer segmentation and personalization for E-commerce businesses
15.2: Retargeting campaigns and abandoned cart recovery strategies
15.3: E-commerce SEO optimization for product pages and category pages
15.4: Utilizing social media advertising for E-commerce promotion
Module 16: Marketing Technology (Martech) Stack Integration & Management: (4 Modules)
16.1: Selecting the right marketing technology stack based on business needs
16.2: Integrating different marketing tools and platforms (CRM, Email Marketing, Analytics)
16.3: Building automated workflows and data pipelines between Martech tools
16.4: Managing and optimizing the marketing technology stack for efficiency
Quarter 4: Capstone Project & Career Launch (Months 10-12)
Module 17: Real-World Client Project & Digital Marketing Strategy Development: (6 Modules)
17.1: Working with a real-world client company on a digital marketing project
17.2: Conducting in-depth client research, competitor analysis, and SWOT analysis
17.3: Developing a comprehensive digital marketing strategy for the client
17.4: Implementing chosen marketing channels and tactics based on the strategy
17.5: Tracking, measuring, and analyzing campaign performance
17.6: Presenting project findings and recommendations to the client
Module 18: Building Your Digital Marketing Portfolio & Personal Brand: (4 Modules)
18.1: Creating a professional digital marketing portfolio showcasing your skills
18.2: Developing a strong online presence through social media and professional networking sites
18.3: Crafting a compelling resume and cover letter for digital marketing jobs
18.4: Preparing for digital marketing job interviews and salary negotiation
Module 19: Freelancing vs. Agency Employment in Digital Marketing: (4 Modules)
19.1: Exploring the different career paths available in digital marketing
19.2: Understanding the pros and cons of freelancing vs. agency employment
19.3: Building a network of contacts and finding freelance clients
19.4: Finding a job in a digital marketing agency
Module 20: Staying Ahead of the Curve in Digital Marketing: (4 Modules)
20.1: Identifying emerging trends in digital marketing and the future of the industry
20.2: Continuous learning and professional development strategies for digital marketers
20.3: Exploring advanced marketing technologies (AI, Machine Learning)
20.4: Staying up-to-date with the latest industry news and best practices
Module 21: Affiliate Marketing Mastery: (5 Modules)
21.1: Mastering Paid Advertising for Affiliates
21.2: Future of Affiliate Marketing: Emerging Trends
21.3: Building a Personal Brand and Authority
21.4: Scaling Your Affiliate Marketing Business
21.5: Advanced Strategies & Case Studies
Frequently Asked Questions (FAQ) for Digital Marketing Course Certifications
Certification Details
What are the requirements to earn a certification from IIM Academy?
To earn a certification, you must complete all course modules, assignments, and quizzes with a passing grade, and sometimes pass a final exam.
How is the final assessment for certification conducted?
The final assessment may include a combination of a written exam, project submission, and practical assignments, which can be completed online.
Can I retake the final exam if I don't pass on the first attempt?
Yes, you can retake the final exam. IIM Academy typically allows multiple attempts, though there may be a limit or additional fee.
How will I receive my certification?
Upon successful completion, your certification will be available for download from the IIM Academy’s student portal. You can print it or share it digitally.
Can I get a physical copy of my certificate?
Yes, you can request a physical copy of your certificate for an additional fee.
Certification Validation
How can employers verify my IIM Academy certification?
Employers can verify your certification by visiting the IIM Academy website and entering the unique certificate ID.
Does the certification expire?
No, the certification from IIM Academy does not expire. However, it’s recommended to stay updated with new trends and advancements in digital marketing.
What information is included on the certificate?
The certificate includes your name, the course name, completion date, and a unique certificate ID for verification.
Certification Levels
Are there different levels of certification available?
Yes, IIM Academy offers different levels of certification such as beginner, intermediate, and advanced levels depending on the course complexity.
Can I upgrade my certification level?
Yes, you can upgrade your certification level by enrolling in and completing higher-level courses.
Benefits of Certification
What are the benefits of having a certification from IIM Academy?
Certification demonstrates your expertise in digital marketing, enhances your resume, increases job opportunities, and may lead to higher earning potential.
How does a certification from IIM Academy compare to other digital marketing certifications?
IIM Academy certifications are industry-recognized and designed by experts, ensuring they meet current market standards and needs.
Continuing Education
Are there continuing education opportunities after certification?
Yes, IIM Academy offers advanced courses and workshops to help you continue your education and stay updated with industry trends.
Can I use my certification credits towards further education or other courses at IIM Academy?
Yes, some certifications may offer credits that can be applied towards advanced courses or other programs at IIM Academy.
Does IIM Academy offer any workshops or seminars to help keep my skills up-to-date after certification?
Yes, IIM Academy regularly offers workshops, seminars, and webinars on the latest trends and techniques in digital marketing. These sessions are designed to help you stay current with industry developments and continue to enhance your skills.
Certification Use
Can I use my IIM Academy certification in other countries?
Yes, the certification is recognized internationally and can be used to demonstrate your skills globally.
Is the certification useful for career advancement within my current job?
Yes, having a certification can help you qualify for promotions, salary increases, and new job roles within your current organization.
Can I add my IIM Academy certification to my LinkedIn profile?
Yes, you can add your IIM Academy certification to your LinkedIn profile. This can enhance your professional profile and increase visibility to potential employers and networking opportunities in the digital marketing industry.
Can I mention my IIM Academy certification in my resume and job applications?
Absolutely. Including your IIM Academy certification in your resume and job applications can demonstrate your expertise and commitment to professional development in digital marketing, making you a more attractive candidate to employers.
Will my IIM Academy certification help me in applying for freelance projects?
Yes, your IIM Academy certification can enhance your credibility and showcase your skills to potential clients, making it easier to secure freelance digital marketing projects.
Certification Support
Will I receive guidance on how to use my certification for career growth?
Yes, IIM Academy provides career support services to help you leverage your certification for professional growth.
Can I contact someone for questions about my certification after completing the course?
Yes, IIM Academy offers post-certification support for any questions or concerns you might have.
